How to identify the population of interest And if you’re performing research on the home-buying habits of millennials, your population of interest might be millennials who have bought or plan to buy a home. If your business offers commercial security solutions, your population of interest would be business owners who use security solutions. That group could consist of individuals or institutions.įor example, if you run a business that sells a certain brand of cell phones directly to consumers, your population of interest would be people who buy cell phones. The population of interest is the group about which you want to gather information and draw conclusions. Plus, understanding that population can help you develop appropriate marketing for your business. Understanding and identifying the population of interest will inform everything from survey design to how you’ll find appropriate respondents. If you’re starting to create a study or perform market research, then you’ll need to identify the population of interest early on in the process.

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